THE INFLUENCE OF GENERIC STRATEGIES ON PERFORMANCE OF TANZANIA’S TOURISM FIRMS IN NORTHERN CIRCUIT
Rukia Mahamud Mkakile, Venance Shillingi Salum School of Public Administration & Management, Mzumbe University, Morogoro, Tanzania vshillingi@mzumbe.ac.tz rmkakile3@gmail.com Abstract: Tanzania’s northern circuit (Arusha and Kilimanjaro) has continued to be characterized by limited growth of firms’ […]