ASSESING ROMANIAN FARMERS’ MOTIVATION FOR DIGITALIZATION: A UNIFIED THEORY OF ACCEPTANCE AND USAGE OF TECHNOLOGY (UTAUT) BASED RESEARCH MODEL
Paul Stefan MARKOVITS Management Faculty, National University of Political Studies and Public Administration, Bucharest, Romania paul.markovits.21@drd.snspa.ro Abstract: The digital agriculture adoption strive by farmers could be assimilated with the adoption efforts of the computer […]