Norbert Gergely
University of Debrecen, Faculty of Economics and Business, Institute of Economics, Károly Ihrig Doctoral School of Management and Business, Debrecen, Hungary
gergely.norbert97@mailbox.unideb.hu
Abstract: The study seeks to answer the question of how the counties of Szeklerland, Harghita, Covasna and Mureș in Romania have changed in recent years, primarily between 2017 and 2022, in the middle of which period the pandemic which began in 2020, triggered various difficulties. Data from the Romanian National Statistical Institute were used in the research, providing insights into the changes in tourism in Romania and Szeklerland. The data include yearly changes, such as changes in the number of accommodation establishments, their occupancy rates or the number of guests arriving at the establishments, as well as monthly breakdowns, which are mainly necessary for the analysis of seasonality. The results obtained from the secondary data analysis used in the study reflect the nature of the difficulties faced by the tourism sector during the pandemic period and the trends in the efficiency of tourism supply in the period preceding and following the pandemic. The 2010s have clearly been a year of step-by-step development and minor successes in tourism, culminating in 2019 in terms of the turnover of accommodation in Szeklerland. During this period, a number of new tourist units opened their doors, with 35,889 new beds added in Transylvania between 2012 and 2022 and 2,427 new beds added in Szeklerland between 2012 and 2022. After a good period for the sector, a slight change in trend started in 2020, mainly due to the fact that tourists started to prefer trips that require less personal contact with other tourists, but also due to a significant change in their accommodation needs, with an increase in both the number of accommodation units and the number of beds for higher quality accommodation types, while the opposite is observed for lower quality accommodation types.
Keywords: Transylvania, Szeklerland, Covid-19, Tourism, Tourism supply
JEL Classification: H12, Z30, Z31, Z32
Cite as:
Gergely, N., 2024. Review of the Pandemic Period, Reorganization of the Szeklerland’s Tourism Offer. Oradea Journal of Business and Economics, 9(2), pp.95-105. http://doi.org/10.47535/1991ojbe199.